Services

ADVERTISING INTELLIGENCE

Access competitive intelligence for cross-media advertising.

CROSS-MEDIA INSIGHTS AND PLANNING

Find your target audiences and create optimized cross-media plans to reach them.

AUDIENCE SEGMENTS FOR TARGETED ADVERTISING

Access high-quality digital audience segments for targeting, or use your own first-party data to create segments and activate them in the digital ecosystem.

CROSS-MEDIA DATA MANAGEMENT PLATFORM

Manage every phase of the marketing process in a single place—from media plan, activation, data management to attribution.

ADVERTISING EFFECTIVENESS

Get a read on how your ads resonate with your audiences well.

MARKETING ROI MEASUREMENT

Measure the impact of your marketing dollars on outcomes.

FIND THE RIGHT SOLUTION FOR YOUR BUSINESS

SOLUTIONS

Advertising Development Cooperation has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
01

We rely on real people to understand how audiences watch TV and listen to music and podcasts, and how consumers shop for the products they need.

02

It’s not just a goal, but a global business imperative. It’s about each of us embracing the talents and ideas of people with different backgrounds, experiences and perspectives to drive our continued success in providing clients with the information they need to succeed.

03

We are committed to responsible stewardship of the data we handle and protecting the privacy of our panelists, associates and the public.

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